Judge – NESTLÉ Hatcher Project Uno
Date – May 2021
Details of the Challenge
NESTLÉ is a market leader in coffee. Our regional NESTLÉ ESAR portfolio caters to a diverse market especially youth with power brands such as NESCAFÉ, NESCAFÉ RICOFFY, STARBUCKS @ Home and NESCAFÉ Dolce Gusto.
NESCAFÉ is looking to further engage its youth market by providing digitally-driven solutions that provide customer experiences beyond the product. The purpose of the challenge is to identify start-ups or innovators that have developed a solution that is related to one of the categories or any other digital solution that can help NESCAFÉ better engage its consumers. The solution can be in one or all the following categories: Loyalty/ Rewards Programme, Emerging Technologies, Improve Accessibility and/or, Beyond product Digital Solutions.